Market leader in 12 months
From zero to a brand presence that regularly earns compliments. And a market position that makes the difference every single day.

Heiko Bernheider
CEO @ Wemory
Without a brand, you compete on price. And that is a race nobody wins.
Looks cobbled together
A brand built by accident rarely works on purpose.
No clear positioning
You can't explain what makes you different. Neither can your customers.
No emotional connection
Visitors don't feel anything when they land on your site.
Hard to scale
Without a design system, every new asset starts from scratch.

Terra One
All seamlessly brought to you inside a card

Terra One
All seamlessly brought to you inside a card

Terra One
All seamlessly brought to you inside a card

Terra One
All seamlessly brought to you inside a card
Where are you right now? We have a programme for every stage.
Minimal Viable Brand
For founders who need a professional brand identity in 4 weeks.
Brand Refresh
For companies whose brand has grown outdated.
Repositioning
For brands that need to own a clearer, stronger position in their market.
Brand Expansion
For companies ready to grow beyond their current market.
Questions? We have answers.
What does r2studio charge for brand strategy and identity design?
Brand strategy and identity design at r2studio starts at €5,000 with the Minimal Viable Brand package. This includes a brand workshop, two design directions, iterations, brand guidelines, a marketing design system, and a conversion-focused Webflow landing page — everything a founder needs to launch with a professional brand identity in 4 weeks.
What is the Minimal Viable Brand package by r2studio?
The Minimal Viable Brand is r2studio's signature branding package for startups and founders. It delivers a complete brand identity — positioning strategy, visual design, brand guidelines, marketing templates, and a Webflow landing page — in 4 weeks. Built to launch fast and scale over time without starting from scratch.
Does r2studio do brand strategy and positioning or just visual design?
r2studio always starts with brand strategy and market positioning before any visual design work begins. A brand without a strategy is decoration. r2studio builds brands that create real commercial value — helping companies stand out in their market, command higher prices, and grow faster.
Can r2studio create all brand assets including print, flyers, merch, and ad creatives?
Yes. r2studio creates every brand asset a company needs — business cards, stationery, flyers, merch, packaging, social media templates, and ad creatives. Everything is built as one coherent system from a single brand identity so nothing ever looks cobbled together across channels.
How does a strong brand identity help a company grow faster?
Research by Lucidpress shows consistent brand presentation increases revenue by up to 23%. A strong brand identity commands higher prices, builds trust faster, and makes every marketing channel more effective — because customers already recognize and believe in who you are.
Can r2studio help reposition an existing brand for a new market or audience?
Yes. r2studio builds automated Shopify email flows including abandoned cart recovery, post-purchase sequences, win-back campaigns, and upsell flows. Most shops leave significant revenue on the table without these. r2studio builds the system that captures it.
Does r2studio build brand identities for startups, SaaS companies, and lifestyle brands?
Yes. r2studio has built brand identities for startups, SaaS companies, D2C brands, and lifestyle companies across Europe and Asia. Results include transforming a traditional pharmacy into a fully repositioned lifestyle brand and helping Wemory become market leader within 12 months through strategic brand positioning.
Does r2studio create brand guidelines and scalable design systems?
Yes. Every r2studio branding project includes complete brand guidelines covering logo usage, typography, color system, imagery direction, and tone of voice — plus a scalable design system so every future asset, built by any team member, stays on brand and consistent.
Is r2studio a brand strategy and design agency based in Munich?
Yes. r2studio is a boutique brand strategy and digital design studio based in Munich, Germany and Tokyo, Japan. The studio works with founders, startups, SaaS companies, lifestyle brands, and growing companies across Europe and Asia — combining brand strategy, visual identity, and technology into end-to-end digital brands.
Refer and earn
Know someone who could use our work? Refer them to us and receive 10% of the project value as a thank you. Our typical projects range from €10k–35k.









