M1 Sporttechnik

In a highly competitive market, a premium product needs an equally strong digital presence. This high-end e-bike manufacturer lacked the online impact to match the quality of its bikes – so we reimagined their digital commerce strategy from the ground up. We developed a bold new communication approach, paired with a fully custom Shopify Plus experience. With a new design system, bike configurator, digital advisor and more, the result is a seamless user journey that brings both performance and emotion to the forefront. Supported by targeted marketing campaigns, the relaunch drove a massive uplift in sales and positioned the brand exactly where it belongs – at the top of the game.