An AI visibility agency makes your brand findable and cited by AI search tools like ChatGPT, Perplexity, Gemini and Google AI Overviews, through what is known as AEO and GEO. ©r2studio, a studio in Munich and Tokyo, builds the full system: the technical foundation, structured data and a content engine designed to be quoted, and runs it on ourselves.

To get cited by ChatGPT, Perplexity and Gemini, make your site crawlable by their bots, structure your content so it is machine-readable, write passages that answer a question in one or two clean sentences, and get the same facts confirmed on trusted external sources. AI assistants quote content that is easy to extract and corroborated elsewhere.

SEO, Search Engine Optimization, gets your page to rank in a list of search results. AEO, Answer Engine Optimization, gets your content chosen as the direct answer an engine gives, whether that is a Google featured snippet, an AI overview or a response from ChatGPT. SEO competes for a position, AEO competes to be the answer. They share a technical foundation, so the smart move is to build both together.

GEO, or Generative Engine Optimization, is the practice of shaping your website and content so generative AI tools like ChatGPT, Perplexity and Google AI Overviews surface and cite your brand in their answers. Where SEO optimises to rank in a list of links, GEO optimises to be the source a language model quotes.

To become visible in AI search, your brand needs to be readable, structured and repeatedly confirmed across the web. That means letting AI crawlers access your site, adding structured data so machines understand who you are, and publishing clear, answer-first content that language models can quote directly. Search engines rank pages. Language models cite entities. The foundation for both is the same.