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Web Design Agency

A web design agency designs and builds websites, from strategy and visual design through to development, content and the technical foundation for speed and search. ©r2studio is a web design agency in Munich and Tokyo, building conversion-focused websites for founders and brands, designed to turn visitors into customers rather than just to look good.

Robin Künnecke
September 5, 2026
4 min

Introduction

A good web design agency does not just make a site look nice. It builds a website that works as a tool for your business, clear, fast and built to convert.

We design websites the way we build everything, for outcomes, with the visitor and the goal in mind from the first decision.

What a web design agency does

A web design agency takes a website from strategy to a finished, live site. That spans structure and user experience, visual design, development, copy, and the technical setup for performance and search. A strong agency ties all of this to a clear goal for each page, so the site does a job rather than just existing. For our approach, see our guide on how to build a website that converts.

Design that converts, not just decorates

Beautiful is not the same as effective. We design for clarity and conversion first, leading with a clear message, guiding visitors along a path, and making the next step obvious. For what that looks like on a single page, see our article on high-converting landing pages.

How ©r2studio works

We are a boutique design and technology studio in Munich and Tokyo, and a Webflow Certified Partner. We build websites on Webflow, which gives full design freedom, clean fast code and a CMS you can run yourself. From a single landing page to a full digital platform, every build includes copy, SEO and analytics.

Because we are founders, we design sites that earn their keep and stay easy to maintain after launch. For why we build on Webflow, see our article on the platform.

What we build

High-converting landing pages, multi-page conversion sites, and full digital platforms with CMS architecture. Each is fast by default, structured as a funnel, and set up so you can update content without a developer.

Getting started

The best first step is a short conversation about your goals and what your website needs to do. From there we recommend the right scope, with a fixed price and timeline.

FAQ

What does a web design agency do?

A web design agency designs and builds websites, covering strategy, user experience, visual design, development, copy and the technical foundation for speed and search. A strong one ties each page to a clear goal, so the website works as a conversion tool rather than just looking good.

Is ©r2studio a web design agency?

Yes. ©r2studio is a boutique design and technology studio in Munich and Tokyo and a Webflow Certified Partner. We build conversion-focused websites, from single landing pages to full digital platforms, with design, development, copy, SEO and analytics included.

What is the difference between web design and web development?

Web design shapes how a site looks and works, its structure, visuals and user experience. Web development builds that design into a functioning website. A full-service agency handles both, so the design is realised cleanly and performs well, rather than being handed off and losing quality between steps.

How much does a website cost?

It depends on scope, from a single landing page to a multi-page conversion site to a full digital platform. We work with fixed prices and timelines per product rather than open-ended hourly work, so you know the cost before starting. See our product catalogue for current pricing.

Worth reading next, on the same topic

A few related guides, picked to build on what you just read.

Do you need help? We build and run this for clients too, brand to growth.

Robin Künnecke

Founder & Creative Director