A Shopify agency designs and builds online stores on Shopify, from custom theme design and setup through to conversion optimisation, email flows and ongoing growth. ©r2studio is a Shopify Partner based in Munich and Tokyo, building direct-to-consumer stores that are engineered to sell from day one, not just to display products.

An e-commerce agency designs, builds and grows online stores, from the storefront and product pages to checkout, conversion optimisation and email marketing. ©r2studio is an e-commerce agency in Munich and Tokyo and a Shopify Partner, building direct-to-consumer stores that are engineered to sell and to keep customers, not just to display products.

Email flows are automated sequences that trigger on a customer's behaviour, running in the background to drive revenue without manual work. The core flows every store should run are a welcome series for new subscribers, an abandoned cart flow to recover almost-sales, and a post-purchase flow to turn first-time buyers into repeat customers. These few automations often generate a large share of email revenue.

E-commerce CRO, conversion rate optimisation, is the practice of increasing the share of visitors who buy, using evidence rather than guesswork. It focuses on the pages where revenue is decided, the product page, cart and checkout, removes friction, strengthens proof, and tests changes to see what actually lifts sales. It grows revenue without needing more traffic.

Shopify is the standard plan that runs the vast majority of online stores, with everything most brands need to sell. Shopify Plus is the enterprise tier, adding higher volume capacity, deeper checkout customisation, more automation and dedicated support. Most businesses start on Shopify and move to Plus only when scale, customisation or automation needs clearly justify it.

A webshop that sells is built around conversion and retention, not just a product catalogue. It runs on a solid platform like Shopify, presents products clearly, removes friction from the path to checkout, and uses email flows to turn first-time buyers into repeat customers. A good store is a system for selling, not a digital shelf.