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A Shopify agency designs and builds online stores on Shopify, from custom theme design and setup through to conversion optimisation, email flows and ongoing growth. ©r2studio is a Shopify Partner based in Munich and Tokyo, building direct-to-consumer stores that are engineered to sell from day one, not just to display products.
Introduction
The right Shopify agency decides whether your store just looks good or actually sells. It is worth knowing what a strong partner brings beyond a theme install.
©r2studio builds Shopify stores the way we build everything, for outcomes. Design, conversion and retention are considered from the start, so the store earns its keep.
What a Shopify agency does
A Shopify agency takes a store from concept to a selling online shop on the Shopify platform. That covers store setup, custom theme design, the key templates like product and cart, upselling, email marketing flows and tracking. A strong agency builds a store as a system for selling, not a catalogue that sits there.
What separates a strong Shopify partner
A few things matter. Shopify Partner status and real platform experience. Design and conversion work on the templates where revenue is decided. A checkout built to reduce friction. And retention through email flows, because repeat customers are where sustainable profit comes from. For the choice of plan, see our article on Shopify versus Shopify Plus.
How ©r2studio works
We are a Shopify Partner and a boutique design and technology studio in Munich and Tokyo. We build brands, websites, webshops and growth systems, and we approach commerce as founders who have built and sold our own products. That means we design for conversion and retention, not just a nice-looking storefront.
Every store is built around the templates that drive revenue, with a frictionless checkout, thoughtful upselling and the email flows that turn first-time buyers into repeat customers. For how we approach it, see our guide on how to build a webshop that sells.
What we build on Shopify
From a refit of an existing store to a full custom Shopify build to a commerce platform on Shopify Plus, with optional extensions like configurators or subscriptions. Each comes with conversion setup, Klaviyo email flows and tracking, plus a clear path to keep growing the store after launch.
Getting started
The best first step is a short conversation about your products, your goals and where your current store leaves revenue on the table. From there we recommend the right scope, with a fixed price and timeline.