A brand audit is a structured review of your brand across every touchpoint, measuring how clear, consistent and effective it is. You gather your assets, assess them against clarity, consistency, conviction, conversion and visibility, identify the gaps, and turn the findings into a prioritised action plan. The point is not to admire the brand, it is to find what is holding it back.

Clear signs your brand needs a refresh include a look that feels dated next to competitors, inconsistency across your touchpoints, a message that no longer matches what you actually do, a website that no longer converts, and losing ground in search and AI visibility. One sign may be a small fix, several together usually mean a refresh is overdue.

Your brand is good enough when it is clear, consistent and convincing across every touchpoint: people instantly understand what you do, everything looks and sounds like one brand, and your website turns interest into action. If any of those is missing, the brand is holding you back. This self-assessment walks through the signals to check across brand, website and growth.