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Google Ads Agency

A Google Ads agency plans, runs and optimises Google advertising to capture demand from people already searching for what you offer. ©r2studio is a Google Ads agency in Munich and Tokyo, with Google Ads in our core stack, running campaigns on a foundation of clean tracking and landing them on pages built to convert, all measured to revenue.

Robert Taglauer
September 5, 2026
4 min

Introduction

Google Ads is powerful because it meets intent: your ad appears exactly when someone searches for what you do. A Google Ads agency turns that intent into efficient, measurable conversions.

We run Google Ads as founders would with their own budget: tightly structured, measured and tied to results.

What a Google Ads agency does

A Google Ads agency plans and manages your Google advertising to produce measurable results. That covers campaign strategy and structure, keyword and audience targeting, ad copy, bidding, and the tracking and reporting that connect spend to conversions. A strong one continuously optimises, moving budget toward what converts. For the wider context, see our article on Google Ads versus Meta Ads.

Intent is the advantage

Google Ads captures demand that already exists. People searching have a need right now, which is why the channel tends to convert well when the campaigns are structured properly and the landing page matches the search. We make sure the ad, the keyword and the destination line up, because a mismatch there wastes spend.

Results depend on tracking and the landing page

Ads only perform if you can measure them and if they land somewhere built to convert. We set up clean conversion tracking first, then run campaigns against it, and because we also build websites, we can make the landing page match the ad. For why tracking comes first, see our article on conversion tracking.

How ©r2studio works

We are a boutique design and technology studio in Munich and Tokyo, with Google Ads in our core stack. We start with tracking and a clear goal, structure campaigns around real search intent, and optimise continuously against cost per acquisition and return on ad spend.

Getting started

The best first step is a free Audit of your tracking, campaigns and funnel, with a prioritised roadmap. From there we recommend the right scope, with clear scope and pricing.

FAQ

What does a Google Ads agency do?

A Google Ads agency plans, runs and optimises Google advertising to capture demand from people already searching for what you offer. It covers campaign strategy and structure, targeting, ad copy, bidding, and the tracking and reporting that connect spend to conversions, optimising continuously toward results.

Is ©r2studio a Google Ads agency?

Yes. ©r2studio is a boutique design and technology studio in Munich and Tokyo with Google Ads in its core stack. We run Google campaigns on a foundation of clean tracking, and because we build websites too, we land the traffic on pages built to convert.

Why does Google Ads convert well?

Because it captures existing intent. Your ad appears when someone is actively searching for what you offer, so they already have a need. When the campaign structure and the landing page match that search, Google Ads tends to convert efficiently, since you are meeting demand rather than creating it.

How much should I spend on Google Ads?

The ad budget depends on your market and goals and runs through your own account, separate from agency fees. We help you start at a level that lets us learn what works, then scale spend as the campaigns prove a reliable cost per acquisition. The aim is spend that pays for itself, not a fixed number.

Worth reading next, on the same topic

A few related guides, picked to build on what you just read.

Do you need help? We build and run this for clients too, brand to growth.

Robin Künnecke

Founder & Creative Director