The schema types that matter most for a business are Organization, which defines your brand as an entity, Service, which describes what you offer, FAQPage, which marks up question and answer blocks, Article, which identifies your content pieces, and BreadcrumbList, which shows your site structure. Together these cover the majority of what search engines and AI need to understand and surface a service business.

JSON-LD, short for JavaScript Object Notation for Linked Data, is a lightweight format for adding structured data to a web page. It sits in a small script block, describes your content using the schema.org vocabulary, and is read directly by Google and AI systems. It is the recommended way to implement schema markup because it keeps structured data separate from your visible HTML and is easy to maintain.

Schema markup is structured data you add to a web page so search engines and AI can understand what the content means, not just what it says. Written as JSON-LD, it labels your pages with clear types like Organization, Service, FAQPage and Article. That machine-readable clarity is what helps you win rich results in Google and get understood and cited by AI assistants.