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Performance Marketing Agency

A performance marketing agency runs paid advertising measured by results, where every euro of spend is tracked to a conversion so budget flows to what works. ©r2studio is a performance marketing agency in Munich and Tokyo, running Google and Meta on a foundation of clean tracking and strong creative, and landing that traffic on pages built to convert.

Robert Taglauer
September 5, 2026
4 min

Introduction

A performance marketing agency is accountable in a way traditional advertising is not. Every campaign is measured, and budget moves toward what produces results.

We run paid marketing as founders spending our own money would: measured, focused and tied to revenue.

What a performance marketing agency does

A performance marketing agency plans, runs and optimises paid advertising to produce measurable results. That covers channel strategy, campaign setup and management, creative, and the tracking and reporting that connect spend to conversions. A strong one treats budget like an investment, shifting it toward what performs. For the full approach, see our guide to performance marketing.

Results depend on the foundation

Ads only amplify what already works. Spend on a weak landing page or an unclear offer is wasted, while the same spend on a converting page compounds. We build performance marketing on clean tracking and a destination built to convert, which is often where the biggest gains come from. For why tracking is first, see our article on conversion tracking.

How ©r2studio works

We are a boutique design and technology studio in Munich and Tokyo, with Google Ads in our core stack. Because we also build brands and websites, we can connect the ad, the message and the landing page, which is where performance is won. We start with a foundation and a clear goal, run the right channels, and optimise continuously against revenue.

What we do

Paid advertising on Google and Meta, creative and ad design, conversion-focused landing pages, and reporting that ties every euro to a result. We usually start with one channel done well, prove it, then scale.

Getting started

The best first step is a free Audit of your tracking, funnel and channels, with a prioritised roadmap. From there we recommend the right scope, with clear scope and pricing.

FAQ

What does a performance marketing agency do?

A performance marketing agency plans, runs and optimises paid advertising measured by results, tracking every euro of spend to a conversion so budget flows to what works. It covers channel strategy, campaign management, creative, and the tracking and reporting that connect spend to revenue.

Is ©r2studio a performance marketing agency?

Yes. ©r2studio is a boutique design and technology studio in Munich and Tokyo with Google Ads in its core stack. We run paid advertising on Google and Meta on a foundation of clean tracking and strong creative, and because we build websites too, we connect the ad to a landing page built to convert.

What is the difference between performance marketing and traditional advertising?

Traditional advertising spends on reach and estimates its effect. Performance marketing tracks every action back to spend, so you know what each campaign produces and can optimise. The difference is measurability and accountability, which lets budget move continuously toward what works.

Which channels do you run?

Primarily Google and Meta, chosen to fit where your customers are and where the economics work. Google captures existing demand from people searching, while Meta creates demand through interest-based targeting. We usually start with one channel done well, then add a second once it is proven.

Worth reading next, on the same topic

A few related guides, picked to build on what you just read.

Do you need help? We build and run this for clients too, brand to growth.

Robin Künnecke

Founder & Creative Director