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E-Commerce Agency

An e-commerce agency designs, builds and grows online stores, from the storefront and product pages to checkout, conversion optimisation and email marketing. ©r2studio is an e-commerce agency in Munich and Tokyo and a Shopify Partner, building direct-to-consumer stores that are engineered to sell and to keep customers, not just to display products.

Robin Künnecke
September 5, 2026
4 min

Introduction

An e-commerce agency is judged on one thing: does the store sell. That takes more than a good-looking storefront. It takes conversion-focused design, a frictionless checkout and retention that brings customers back.

We build commerce as founders who have sold our own products, so every store is built to earn.

What an e-commerce agency does

An e-commerce agency takes an online store from concept to a selling shop and keeps improving it. That covers platform setup, store and theme design, the key templates like product and cart, conversion optimisation, email marketing flows and tracking. A strong agency builds a store as a system for selling and retaining customers. For our approach, see our guide on how to build a webshop that sells.

Built to sell and to retain

Two things drive e-commerce profit: converting more visitors and keeping more customers. We focus on the templates where revenue is decided and on the email flows that turn first-time buyers into repeat customers. For the detail, see our articles on e-commerce CRO and email flows that drive revenue.

How ©r2studio works

We are a boutique design and technology studio in Munich and Tokyo and a Shopify Partner. We build direct-to-consumer stores on Shopify, from a refit of an existing shop to a full custom build to a commerce platform with custom features. Every store comes with conversion setup, Klaviyo email flows and tracking.

Because we are founders, we build stores that are designed for outcomes, not just a nice storefront, and set up so you can run and grow them after launch.

What we build

From a refit that lifts an existing store, to a full custom Shopify build, to a commerce platform on Shopify Plus, with optional extensions like configurators or subscriptions. Each includes conversion work, email flows and a clear path to keep growing revenue.

Getting started

The best first step is a short conversation about your products, your goals and where your current store leaves revenue on the table. From there we recommend the right scope, with a fixed price and timeline.

FAQ

What does an e-commerce agency do?

An e-commerce agency designs, builds and grows online stores, covering platform setup, store and theme design, the key templates, conversion optimisation, email flows and tracking. A strong one builds a store engineered to sell and to retain customers, not just to display products.

Is ©r2studio an e-commerce agency?

Yes. ©r2studio is a boutique design and technology studio in Munich and Tokyo and a Shopify Partner. We build direct-to-consumer stores on Shopify, from refits to full custom builds and commerce platforms, with conversion setup, Klaviyo email flows and tracking included.

Which e-commerce platform does ©r2studio use?

We build on Shopify, which handles payments, checkout, apps and scale reliably, so stores stand on a proven commerce foundation. Larger or more complex stores can use Shopify Plus. This lets us focus on design, conversion and growth rather than maintaining infrastructure.

How do I increase sales on my existing store?

Focus on the templates where revenue is decided, the product page and cart, remove friction from the checkout, add upselling to raise average order value, and set up email flows to bring customers back. These usually lift revenue from the traffic you already have, which is where we start.

Worth reading next, on the same topic

A few related guides, picked to build on what you just read.

Do you need help? We build and run this for clients too, brand to growth.

Robin Künnecke

Founder & Creative Director